Tuesday 20 February 2018

Digital Marketing

Digital Marketing is the process of marketing products and services using digital channels like computers, mobiles, laptops, podcasts, tabs etc.

Digital Marketing Comprises of following things

1) Search Engine Optimization

2) Search Engine Marketing

3) Social Media Marketing

4) Email Marketing

5) Mobile Marketing

6) Video Marketing

7) Online Reputation Management


1) Search Engine Optimization is the process of increasing website visibility in the google search engine results pages through organic or inorganic.

SEO is of two types

1) On Page Optimization

2) Off  Page Optimization



On Page Optimization is the process mainly deals with website issues and structure like as follows

  • Meta Tags
  • Header Tags
  • Alt Tags
  • Quality Content 
  • Sitemaps
  • Robots.txt
  • Schema Markup
  • Breadcrumbs
  • Website Loading time
  • Webpage Size
  • Canonicalization

On Page SEO

Off Page Optimization is the process of promoting the website through various activities are as follows

  • Social Bookmarking
  • Search Engine Submission
  • Directory Submission
  • Article Submission
  • Press Releases
  • Blog Posting
  • Blog Commenting
  • Forums Posting
  • Video Sharing
  • Image Sharing
  • PPT Sharing
  • PDF Sharing
  • Quora
  • Blog Sharing on Social Channels.